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6AH LANGUAGE

STORY LANGUAGE (FIRST EMAIL, HOMEPAGE VIDEO, ETC).

At 6th Ave Homes, we know you want to be original.  In order to do that, you need a home that feels like you.  The problem is the old school real estate model can’t get it all done. That leaves you feeling frustrated and unsure of where to turn. We believe you shouldn’t have to settle.

 

We understand your frustrations and that you might be feeling overwhelmed with the whole home buying, selling, and renovation process. That’s why we’ve helped hundreds of Fort Worthians find or create a space that feels like them.

 

In order to get started, we will Meet Up and find out the vision for your home. Then, we will Team Up the perfect combination of Real Estate Guides and Renovation Experts to get the job done. Finally, we will put Glasses Up to celebrate your transformed home.  

 

So, schedule your Meet Up today because life is too short to live in a boring home.  We can help you find or renovate a home to reflect you.

 

#RealEstateWithSoul

STORY BRAND COMMUNICATION STRATEGY

A CHARACTER - WHAT DO THEY WANT?

A home that feels like you.

One stop shop for buying, selling, design and renovation in Fort Worth.

 

WITH A PROBLEM

External - The old school real estate model can’t get it all done.

Internal - Frustrated and unsure of where to turn

Philosophical - When it comes to your home, you shouldn’t have to settle.

 

MEETS A GUIDE WHO UNDERSTANDS THEIR FEAR

Empathy - We understand you feel frustrated & overwhelmed with the whole process.

Authority - We’ve helped hundreds of Fort Worthians find or create a space that feels like them.

 

*Summarize your plan

Meet Up

Team Up

Glasses Up

*That Calls Them To Action

Direct - Schedule a Meet Up

Transitional - Video series about adding style / soul to your home or 5-minute flipping

 

SUCCESSFUL RESULTS

You want a house that you can be proud of and reflects you.

Comfort / Peace

Equity / Good Investment

Show it Off

Invite others in

Making the City Better

Testimonials

 

FAILURE

Life is too short to live in a boring home

Stuck - Can’t move / renovate

Throwing away money

No transformation

 

IDENTITY TRANSFORMATION

Unsatisfied to Original, Unique, and Authentic