LOGOS
Download Logos HERE
Download icons HERE
DROPBOX
Access other assets: merch designs, print material, flyers, & collateral, etc, HERE.
ACCESS OUR PHOTO LIBRARY:
Projects, events, people, etc, HERE.
COLORS
CORAL
NAVY
CONCRETE
FONTS
WEBSITE
Paralucent - Adobe Type Kit
LOGO FONTS
Hanley Pro (6th Ave) + Ingra Wd Bold (Homes & Fort Worth)
ICONS
6AH LANGUAGE
STORY LANGUAGE (FIRST EMAIL, HOMEPAGE VIDEO, ETC).
At 6th Ave Homes, we know you want to be original. In order to do that, you need a home that feels like you. The problem is the old school real estate model can’t get it all done. That leaves you feeling frustrated and unsure of where to turn. We believe you shouldn’t have to settle.
We understand your frustrations and that you might be feeling overwhelmed with the whole home buying, selling, and renovation process. That’s why we’ve helped hundreds of Fort Worthians find or create a space that feels like them.
In order to get started, we will Meet Up and find out the vision for your home. Then, we will Team Up the perfect combination of Real Estate Guides and Renovation Experts to get the job done. Finally, we will put Glasses Up to celebrate your transformed home.
So, schedule your Meet Up today because life is too short to live in a boring home. We can help you find or renovate a home to reflect you.
#RealEstateWithSoul
STORY BRAND COMMUNICATION STRATEGY
A CHARACTER - WHAT DO THEY WANT?
A home that feels like you.
One stop shop for buying, selling, design and renovation in Fort Worth.
WITH A PROBLEM
External - The old school real estate model can’t get it all done.
Internal - Frustrated and unsure of where to turn
Philosophical - When it comes to your home, you shouldn’t have to settle.
MEETS A GUIDE WHO UNDERSTANDS THEIR FEAR
Empathy - We understand you feel frustrated & overwhelmed with the whole process.
Authority - We’ve helped hundreds of Fort Worthians find or create a space that feels like them.
*Summarize your plan
Meet Up
Team Up
Glasses Up
*That Calls Them To Action
Direct - Schedule a Meet Up
Transitional - Video series about adding style / soul to your home or 5-minute flipping
SUCCESSFUL RESULTS
You want a house that you can be proud of and reflects you.
Comfort / Peace
Equity / Good Investment
Show it Off
Invite others in
Making the City Better
Testimonials
FAILURE
Life is too short to live in a boring home
Stuck - Can’t move / renovate
Throwing away money
No transformation
IDENTITY TRANSFORMATION
Unsatisfied to Original, Unique, and Authentic